Protein Vodka – Shaken not stirred.
Drew Adelman, a nightlife and dining aficionado and fitness buff, was searching for a way to marry his two passions. He decided that if he was going to go out at night and do the bad thing (drinking), that he’d do something to make it not as bad! (add protein)
The solution: Devotion Vodka. 80 proof, triple distilled vodka. He claims that it tastes smoother and doesn’t give you a hangover. Sounds good right, but what supplement category is it going to come under?
Mass gainer?
Fat Earner?
Useless fad junk which Muscletech fans will love?
We might as well add this one straight to the list with Hydroxycut! And if there’s a fight or car crash outside the club, we all know what caused it! THE PROTEIN – not the alcohol, the alcohol is innocent.
As silly as Drew’s idea is, I actually think it will be a big hit.
So send me some bottles and I’ll start selling it in Australia!
I’ll even do a scientific study to prove whether it helps you maintain muscle or not!
Thanks to Ultimate Fat Burner for the heads up on this one.
***UPDATE 20grams of protein per 750mls That means you need to do about 22 shots of vodka to get 20grams of protein from it. What a rip! Glad I don’t drink!
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Lol, I can imagine this one on the shelf next to Pure Blonde Naked.
Drink this beer and you'll look great naked!!
Drink this vodka and you'll look muscular at the pub!
I heard protein denatures easily when stored as a liquid, do you think the vodka would act as a preservative or break it down more? Could this be the beginning of epic fail?
You can already get premade protein drinks so I'd say they've figured it out already.
For what it's worth, Devotion Vodka is not intending to position itself as a “protein supplement”. The reason for the protein is two-fold:
1. It actually smoothes out the naturally harsh taste of alcohol. You have to try a shot to understand. We’ll gladly send you a bottle…at a discount.
2. If you are going to drink alcohol, even in moderation, why not benefit from that drink in some way. It doesn’t hurt to get an extra boost of protein in your diet. We all could use a few extra grams here and there.
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That's pretty funny, actually.
Rafi Bar-Lev
Fair enough. Getting rid of the harsh taste is a brilliant idea.